FOOH Impact Score:
Impressive
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In this Xarragos CGI campaign, the scene opens with a smooth drive past Ágora Mall in Santo Domingo, Dominican Republic, where a towering billboard for Xarragos catches the eye. The scene unfolds as the billboard suddenly splits apart, releasing a dark blue plume of smoke as a striking bracelet slowly rises, drawing attention to the product now available at Xarragos in Ágora Mall. With a captivating use of computer generated imagery, this Xarragos bracelet CGI campaign transforms a routine urban commute into a surprising spectacle, highlighting Xarragos’s bold product launch strategy.