Xarragos Bracelet Emerges from Mall Billboard
Bracelet Rises from Ágora Mall Billboard
This Xarragos CGI campaign opens with a drive past Ágora Mall in Santo Domingo, Dominican Republic, featuring a towering Xarragos billboard.
The billboard then splits apart, releasing a dark blue smoke plume as a striking bracelet slowly rises. This highlights the product, now available at Xarragos in Ágora Mall.
Through computer-generated imagery, this campaign transforms an urban commute into a surprising spectacle, showcasing Xarragos’s product launch strategy.
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FOOH Impact ScoreImpressive
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