Saint-Gobain Sky Lanterns Form "360"
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FOOH Impact Score
Impressive
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A-Tier
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This Saint-Gobain CGI ad begins with hundreds of glowing traditional sky lanterns ascending gracefully into the night sky over Hong Kong’s iconic cable-stayed bridge. This moment cleverly highlights Saint-Gobain’s historic commitment to innovative construction as the lanterns align mid-air to form the number “360,” celebrating their 360th anniversary and symbolizing the brand’s role in building the world’s longest sea bridge. As a perfect blend of resonant storytelling and memorable product integration, the CGI effects enhancement is designed for brand legacy celebration and global visibility.
