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Improvable
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This AppBordo FOOH campaign begins with a massive poster draped over the Hotel Riu Plaza Guadalajara, gently swaying in the breeze. This moment cleverly highlights the brand’s luxury transportation offerings as the poster unexpectedly splits open, giving way to a yacht sailing out, quickly followed by a sleek plane, a high-end car, and finally an AppBordo branded hot air balloon lifting into the sky. As a perfect blend of captivating storytelling and effective product integration, the CGI effects enhancement is designed for raising awareness around exclusive, private travel solutions.
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