SEGA Sonic Dashes Through Shibuya
Sega Sonic in Shibuya
This CGI campaign for Sega begins with a massive golden Sonic ring hovering above the bustling crowds of Shibuya. The ring suddenly activates to reveal a swirling portal of light and energy.
This moment highlights the immersive power of Sega’s gaming universe as characters and elements from classic titles materialise in the real world, blending virtual and physical realities in the heart of Tokyo’s gaming district.
The VFX enhancement is designed to celebrate a grand opening while captivating both fans and passersby with a dynamic real-life experience.
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FOOH Impact ScoreOutstanding
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