BMW Blue Suitcase Takes Flight at the Airport
BMW Boardcase Takes Flight
This fake out-of-home advertisement features a line of BMW Boardcases arranged on an airport tarmac, resembling miniature aeroplanes. The scene depicts one blue BMW Boardcase accelerating down the runway.
Utilising engaging visual effects, the BMW Boardcase then lifts off and soars into the air, much like a real aeroplane. This ad transforms ordinary luggage into an exhilarating flight experience.
The campaign highlights BMW's invitation to 'shop the BMW Boardcase—BMW you can fly with'.
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FOOH Impact ScoreOutstanding
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