FOOH Impact Score:
Outstanding
Learn moreIn this BMW fake out of home ad, a line of BMW Boardcases is neatly arranged on the tarmac, resembling miniature airplanes awaiting takeoff. The scene unfolds as one blue BMW Boardcase suddenly accelerates down the runway and, defying expectations, lifts off into the air, soaring effortlessly like a real airplane. With an Engaging use of VFX, this BMW Boardcase fake out of home ad transforms ordinary luggage into an exhilarating flight experience, highlighting BMW’s invitation to shop the BMW Boardcase—BMW you can fly with.
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