TUI Musement Sand Dunes on the Thames
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this TUI fake out of home ad, a vast desert unfurls along the River Thames with golden sand dunes stretching beside the city’s landmarks, while the London Eye rises in the background against a clear skyline. The ad humorously reimagines central London as a tranquil beach escape, using augmented reality to immerse viewers in the dream of distant travel. A creative display that masterfully blends humor and brand identity with a memorable twist on holiday possibilities.
