FOOH Impact Score:
Solid
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In this Ville De Paris CGI campaign, a serene view of the Seine promenade comes to life as a Morris column suddenly bursts open, releasing a cascade of colorful sports balls into the scene. The ad humorously reimagines a classic Parisian structure with a dynamic celebration of Olympic excitement, as the balls scatter, bounce, and capture the attention of pedestrians. A distinctive piece that masterfully blends creativity with a compelling nod to the Paris 2024 Olympics.