Dior Beauty Paris Flagship Lights Up
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Dior Beauty FOOH ad, a captivating scene opens as a red carpet rolls itself out across the ground, accompanied by glowing dots of light zipping through the frame. The ad dramatically reimagines a luxury storefront as the entryway to a fantastical experience, with Dior’s flagship surrounded by a circus-style tent and golden Dior balloons rising beneath the night sky. A creative blend of engaging VFX and brand storytelling transforms each frame into an invitation to the Circus of Dreams pop-up, celebrating Dior Beauty through this immersive, imaginative lens.
