FOOH Impact Score:
Solid
Learn moreImagine a night sky transformed into a glowing spectacle of beauty. That’s the Insightful premise of this SEPHORA FOOH ad featuring a breathtaking laser drone show. The video unfolds as the sky lights up with SEPHORA's signature four-stripe logo and spelled-out name shining brilliantly. The display then morphs into a box that opens, unveiling a perfume bottle, followed by a lipstick that effortlessly applies a vivid red shade to floating lips. The sequence continues with a foundation compact opening as a brush glides nearby, and a perfume bottle appears, releasing a mist of light. The drones then form mesmerizing shapes—spheres and boxes transforming into a pyramid—culminating in the grand finale where the word "SEPHORA" appears inside a glowing circle, thanking customers for shining with the brand in 2024 and welcoming the new year of 2025. Using Dynamic computer generated imagery, this SEPHORA FOOH ad transforms the night sky into an Memorable product showcase.
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