FOOH Impact Score:
Improvable
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This DM fake ooh ad begins with a cold night scene where people gather on a rooftop, admiring the stunning city lights. This moment cleverly highlights the Impactful visual storytelling of the campaign as a drone appears, zooming out, followed by a swarm of drones emitting bright white light. Together, they form the glowing hashtag #ganzich, with stars twinkling in green, yellow, red, and orange. As the lights disperse, they gradually shift, transforming into colorful beams that create the DM logo, complete with a red heart above it. The grand finale unveils a breathtaking fireworks display, all made of drone lights, illuminating the night sky. This campaign sends a heartfelt Happy New Year to all. As a perfect blend of Distinctive storytelling and Effective product integration, the CGI enhancement is designed for a memorable celebration of the brand’s identity.