A$AP Rocky Cars Form "Don't be Dumb" in Times Square
A$AP Rocky's 'Don't be Dumb' in Times Square
This fake out-of-home advertisement for A$AP Rocky's 'Don't be Dumb' campaign begins with a top-down, veranda-style view of a glowing Times Square at night.
Dozens of yellow taxi cabs are shown in perfect formation on the roads, spelling out 'DON’T BE DUMB' in bold capital letters. Surrounding traffic flows continuously around them. This CGI effects enhancement was designed to raise awareness for the campaign's messaging.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:tav.the.human.being
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