A$AP Rocky Cars Form "Don't be Dumb" in Times Square

This A$AP Rocky fake out of home ad begins with a top-down view from a veranda-style angle overlooking a glowing Times Square at night. This moment cleverly highlights the visual power of the message as dozens of yellow taxi cabs stand still in perfect formation on the center of the roads, spelling out the words DON’T BE DUMB in bold capital letters while surrounding traffic flows continuously around them. As a perfect blend of creative storytelling and captivating product integration, the CGI effects enhancement is designed for raising awareness around A$AP Rocky’s DON’T BE DUMB campaign messaging.