FOOH Impact Score:
Outstanding
Learn moreIn this Paramount Pictures CGI ad, a vibrant Ferris wheel near the iconic Eiffel Tower captures the attention of onlookers. The ad humorously reimagines a classic amusement ride with a massive vinyl record promoting the movie Bob Marley: One Love, featuring brightly painted capsules in black, red, yellow, and green that echo the iconic Rastafarian colors. A dynamic CGI ad that masterfully blends creativity with an immersive promotional experience, complete with massive speakers filling the air with Bob Marley’s legendary music and a towering Morris Column showcasing the official movie poster.
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