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Impressive
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In this Madame Loyal faux ooh ad, a giant LED display on a Bordeaux sidewalk portrays glowing festival hot air balloons soaring above Place de la Comédie, with La Cité du Vin in the background setting the scene. The ad dramatically reimagines the iconic architecture of Grand Théâtre de Bordeaux as a launchpad for illuminated Madame Loyal and SONORA balloons, brought to life through innovative transitions from screen to real-world locations. A fun execution that masterfully blends creativity with a memorable twist on cultural collaboration and music festival storytelling.
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