Russ Massive Vinyl Record In Central Park
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FOOH Impact Score
Outstanding
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A
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C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this FOOH cgi ad, a towering blue vinyl record installation, styled like a functional turntable complete with oversized stylus and tonearm, looms in Central Park drawing crowds of music lovers. The ad dramatically reimagines the familiar city parkscape with a monumental tribute to rapper Russ, showing how streaming culture can be physically represented with a larger-than-life audio format. A creative spot that masterfully blends artistry and engineering with a resonant twist on music promotion.
