Les Deux Magots Giant French Breakfast Across Brazil

Teacup spills on São Paulo monument

This VFX advertising campaign for Les Deux Magots celebrates 100,000 Brazilian fans by transforming Brazilian landmarks into a Parisian dining dreamscape. It features an oversized porcelain teacup tipping over a major São Paulo monument, releasing a deep red liquid that flows through the city streets.

Giant croissants float serenely above bridges, and cyclists pedal past oversized breakfast scenes. This CGI effects enhancement is designed for brand awareness and follower appreciation, cleverly highlighting authentic French café culture through resonant storytelling and creative product integration.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Country:Brazil
Date posted:May 5, 2025
Source:Instagram