FOOH Impact Score:
Improvable
Learn moreCredits
Brand: Herbalife
Agency: Valtabohm
Production Company: Valtabohm
VFX: Pasaporte Studio
Sound: Valtabohm
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This Herbalife faux ooh ad begins with a couple preparing to take a photo outside the Lima Convention Center. This moment cleverly highlights the brand’s ability to creatively launch new products as a massive object draped in a white cloth suddenly drops onto the rooftop above them. The wind blows the cloth away, revealing a giant jar of Herbalife Beta Heart, followed by a vibrant promotional poster unfurling to introduce the supplement to the Peruvian market. As a perfect blend of engaging storytelling and creative product integration, the CGI effects enhancement is designed for building excitement around the product’s local debut.