FOOH Impact Score:
Improvable
Learn moreCredits
Brand: Herbalife
Agency: Valtabohm
Production Company: Valtabohm
VFX: Pasaporte Studio
Sound: Valtabohm
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In this Herbalife mixed reality ad, a couple prepares to snap a quick photo outside the Lima Convention Center, unaware that something unexpected is about to unfold above them. The scene unfolds as a massive object, cloaked in white cloth, suddenly drops onto the rooftop and shocks onlookers; the wind dramatically whips the covering away to unveil a giant jar of Herbalife Beta Heart, complete with a vibrant banner cascading down to reveal the product’s arrival in Peru. With a dynamic use of VFX, this Herbalife heart supplement mixed reality ad transforms an ordinary afternoon into a resonant spectacle, highlighting Herbalife’s expansion into the Peruvian market.