Paulaner Giant Beer Mug Overflows Atop Building
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Paulaner FOOH campaign, a colossal beer stein overflowing with golden brew balances atop a traditional Bavarian rooftop, its massive dimpled glass gleaming under the sky. The ad humorously reimagines Munich's classic architectural charm with a frothy tribute featuring a computer generated imagery pour of Paulaner beer, capturing the rich local brewing culture. A captivating visual that masterfully blends humor and product storytelling with a memorable nod to Oktoberfest tradition.
