FOOH Impact Score:
Solid
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Imagine a colossal skyscraper lighting up to reveal a brand transformation. That’s the engaging premise of this Pepsi cgi ad featuring the unveiling of its new logo. The video unfolds as the scene opens at the World Trade Center in Mexico City, where a massive digital screen mounted on the highest point of the building activates, revealing Pepsi’s updated brand mark against the nighttime city skyline. Using dynamic CGI effects, this Pepsi cgi ad transforms one of Mexico City's most prominent landmarks into a captivating product showcase.