Automax "Defender" Car Submerges in Water
Land Rover Drops Into Marina
This Automax VFX advertisement features a white Land Rover Defender. The vehicle is initially suspended mid-air by a crane on a busy pier, hovering dramatically over a spotless white yacht.
The scene takes a humorous and daring turn as the Defender slips from its suspension and plunges into the sea. This sequence is captured with dynamic CGI effects, highlighting every splash and the slow-motion descent of the vehicle.
The advertisement reimagines a tranquil marina scene, blending surprise and creativity to convey a bold brand identity rooted in adventure and unstoppable performance.
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FOOH Impact ScoreOutstanding
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