BMW Car Transforms Through Live UI
Outstanding
Credits
Brand: BMW
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In this BMW FOOH campaign, a quiet city skyline frames an open space where a digital transformation is about to unfold. The scene unfolds as a text reading “Loading my next BMW” appears on screen with a loading bar, and a gray 2025 BMW M135 xDrive hatchback slowly rises from the ground into view; moments later, the on-screen option “transforming into coupe mode” is activated, the car’s gray finish seamlessly transitions into white, and it drives off, morphing from hatchback to coupe. With an engaging use of VFX, this BMW hatchback ad transforms automotive choice into a fresh, relatable spectacle, highlighting BMW’s vision of digitally inspired performance and seamless vehicle transformation.
