FOOH Impact Score:
Solid
Learn moreImagine a city square transformed into a holiday spectacle with luxury sports cars stacked like a Christmas tree. That’s the Memorable premise of this Porsche mixed reality ad featuring an impressive automotive display. The video unfolds as a Porsche billboard hangs prominently on a building, capturing attention as the car’s headlights light up. Next, the camera pans to the opposite open plaza where two men are seen photographing a remarkable holiday display: Porsche car models stacked to form a towering Christmas tree. The cars, painted in red, green, and yellow, start to turn on their headlights from the bottom to the top sequentially, as if the Christmas tree lights were being slowly turned on. At the top of the tree, a glowing star completes this unique display, promoting Porsche as a dream car and promising customers a new year full of dreams while wishing them happy holidays. Using computer generated graphics, this Porsche mixed reality ad transforms a simple festive decoration into an Innovative product showcase.
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