BASTILLE Bicycle Comes Out from Street Ad
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this BASTILLE FOOH campaign, a captivating CGI effects moment unfolds as a folding bike seamlessly emerges from a roadside billboard into the real world. The ad humorously reimagines urban advertising by transforming a static display into a dynamic showcase of mobility, featuring the brand’s bike gliding through the streets before folding itself neatly in the BASTILLE storefront window. A fun execution that masterfully blends creativity with a clear product storytelling approach, demonstrating both design ingenuity and brand identity.
