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BOSS Double B Sneakers Swinging at Brandenburg Gate

Giant Double B sneakers fake out of home ad of BOSS View this post on Instagram

FOOH Impact Score:

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Solid

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Learnings

  • Human interaction lends authenticity - but be careful to get it right
  • Augment the world with wonder - show impossible sights in recognisable places

Credits

Brand: BOSS

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Fashion & Apparel

Country: Germany

City: Berlin

Effects / Animations: Large Objects, Complex Motion

Surroundings: Brandenburg Gate, Monuments, City, Traffic, Cars, Trees

Date posted: March 22, 2024

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Imagine a giant pair of sneakers hanging from the Brandenburg Gate. That’s the Engaging premise of this BOSS FOOH ad featuring the Double B sneakers. The video unfolds as a man playfully pushes the oversized sneakers like a swing while a woman films the moment on her phone. As the sneakers swing back, he quickly dodges them by jumping to the side. BOSS promotes their new Double B monogram and invites customers to explore their sneakers in person at the Berlin BOSS Store on Friedrichstraße. Using computer generated imagery, this BOSS FOOH ad transforms the Brandenburg Gate into a Memorable product showcase.

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