BOSS Double B Sneakers Swinging at Brandenburg Gate

This BOSS FOOH ad begins with a giant pair of BOSS Double B sneakers hanging from the iconic Brandenburg Gate in Berlin. This moment cleverly highlights the fresh style of the BOSS Double B monogram as a man playfully pushes the oversized sneakers like a swing while a woman nearby films the fun on her phone, and then quickly jumps aside as the shoes swing back toward him. As a perfect blend of creative storytelling and engaging product integration, the CGI effects enhancement is designed for bringing attention to the Berlin BOSS Store on Friedrichstraße and inviting people to experience the brand's new sneaker line.