BOSS Double B Sneakers Swinging at Brandenburg Gate

Imagine a giant pair of sneakers hanging from the Brandenburg Gate. That’s the Engaging premise of this BOSS FOOH ad featuring the Double B sneakers. The video unfolds as a man playfully pushes the oversized sneakers like a swing while a woman films the moment on her phone. As the sneakers swing back, he quickly dodges them by jumping to the side. BOSS promotes their new Double B monogram and invites customers to explore their sneakers in person at the Berlin BOSS Store on Friedrichstraße. Using computer generated imagery, this BOSS FOOH ad transforms the Brandenburg Gate into a Memorable product showcase.