BOSS Double B Sneakers Swinging at Brandenburg Gate

BOSS Double B Sneakers at Brandenburg Gate

This FOOH CGI advertisement features a giant pair of BOSS Double B sneakers suspended from Berlin's iconic Brandenburg Gate. A man playfully pushes the oversized sneakers, using them as a swing, while a woman films the scene on her phone. He then quickly jumps aside as the shoes swing back towards him.

The video highlights the fresh style of the BOSS Double B monogram. The CGI effects are designed to draw attention to the Berlin BOSS Store on Friedrichstraße and promote the brand's new sneaker line, blending creative storytelling with product integration.

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FOOH Impact ScoreSolid
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Credits

Brand:BOSS
Artist:Vertex CGI

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Germany
City:Berlin
Date posted:March 22, 2024
Source:Instagram