FOOH Impact Score:
Impressive
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In this Bahía María FOOH campaign, an aerial view of the iconic Arc de Triomphe in Paris showcases the brand's name prominently displayed at the top. The scene unfolds as a giant clam slowly opens, revealing transparent, pearl-like bubbles that float gently downward, each containing a piece from Bahía María's latest swimwear collection as part of their campaign for Splash Paris. With a Memorable use of computer generated imagery, this Bahía María FOOH campaign transforms an architectural landmark into a fresh, relatable spectacle, highlighting Bahía María’s upcoming presence in the city.
Pandora
Longchamp
Levi's
Galeries Lafayette +
Polo Ralph Lauren
Havaianas
Victoria Beckham
Rabanne
Printemps