FOOH Impact Score:
Impressive
Learn moreIn this Bahía María FOOH campaign, an aerial view of the iconic Arc de Triomphe in Paris showcases the brand's name prominently displayed at the top. The scene unfolds as a giant clam slowly opens, revealing transparent, pearl-like bubbles that float gently downward, each containing a piece from Bahía María's latest swimwear collection as part of their campaign for Splash Paris. With a Memorable use of computer generated imagery, this Bahía María FOOH campaign transforms an architectural landmark into a fresh, relatable spectacle, highlighting Bahía María’s upcoming presence in the city.
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