Galeries Lafayette Black Friday Balloons
Purple Balloons Shatter Galeries Lafayette Glass
This Zara fake out-of-home advertisement features a Black Friday billboard on the façade of Galeries Lafayette. The billboard's corner detaches and waves in the breeze before a gust of wind blows it away.
As the billboard departs, purple balloon letters spelling "BLACK FRIDAY" are revealed. These letters float gracefully towards a glass display, breaking through it. Following this, the purple balloons, joined by other transparent letter balloons, fly into the sky and drift away.
This CGI video transforms the storefront into a captivating spectacle, promoting Zara's Black Friday sale with in-store discounts of up to 50%.
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FOOH Impact ScoreImpressive
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Credits
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