Galeries Lafayette Black Friday Balloons

In this Zara fake out of home ad, a Black Friday billboard hangs on the façade of the iconic Galeries Lafayette, its corner slightly detached and waving in the breeze. The scene unfolds as a sudden gust of wind blows the billboard away, revealing purple balloon letters that spell out “BLACK FRIDAY.” The letters float gracefully toward a glass display, moving closer until they break the glass. As the glass shatters, the purple balloon letters, along with other transparent letter balloons, fly into the sky, drifting away. With an Effective use of VFX, this Zara promotional ad transforms a simple storefront into a captivating spectacle, highlighting Zara’s Black Friday sale with in-store discounts of up to 50%.