Skechers Giant Shoes Carried by Cranes

In this Skechers mixed reality ad, a man in a reflective vest signals a crane operator as a larger-than-life customized white sneaker prepares for its urban debut. The scene unfolds as a massive Skechers shoe is suspended high above the bustling SoHo intersection in New York City, weaving between buildings and moving slowly over crowds and cars as curious onlookers gaze upward. With a dynamic use of computer generated graphics, this Skechers sneaker promotion transforms an ordinary cityscape into a fresh, relatable spectacle, highlighting Skechers’ exclusive customization event with artist Vexx on February 29, 2024.