Skechers Giant Shoes Carried by Cranes

This mixed reality advertisement for Skechers depicts a larger-than-life customised white sneaker being transported through New York City. A man in a reflective vest signals a crane operator as the massive shoe is suspended high above the bustling SoHo intersection, weaving between buildings and moving slowly over crowds and cars.

The scene, created with computer-generated graphics, transforms the urban landscape into a spectacle, with curious onlookers gazing upward. This Skechers sneaker promotion highlights an exclusive customisation event with artist Vexx, which took place on 29 February 2024.