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Paramount Pictures SpongeBob Display on Ferris Wheel

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FOOH Impact Score

Impressive

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Credits

Brands: Paramount Pictures, The SpongeBob Movie

Agency: Golden Geese Studio

VFX: Golden Geese Studio

Creative Director: Golden Geese Studio

Sound: Golden Geese Studio

Metadata

Brand Industry: Media & Entertainment

Country: Scotland

City: Edinburgh

Effect / Animation: Large Objects

Surrounding: Edinburgh Christmas Market

Date posted: December 18, 2025

Source: Instagram

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In this Paramount Pictures FOOH ad, a towering Ferris wheel at the Edinburgh Christmas Market 2025 features a dynamic SpongeBob design, complete with a Santa hat and illuminated in festive lights. The ad humorously reimagines a traditional holiday fairground icon with a captivating cartoon takeover as SpongeBob becomes the centerpiece of the celebration. A creative display that masterfully blends humor and brand identity with a surprising twist ahead of the release of The SpongeBob Movie: Search for SquarePants.

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