Paramount Liam Neeson Splits in Between Pillars

Staff Pick

Liam Neeson Splits Between Pillars in Paris

This Paramount faux OOH ad opens on the Pont Alexandre III bridge in Paris, viewed from a moving car. A dynamic standee of Liam Neeson, in a sleek suit, is comically doing a split between two iconic stone pillars, gripping a pistol in one hand and a police badge in the other.

The ad humorously reimagines the historic Parisian landmark, depicting Neeson as the face of a new comedic cop reboot. A bold pink banner dramatically unveils the film title and tagline, "The Naked Gun," between his legs. The film is set to hit cinemas on August 13, 2025.

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FOOH Impact ScoreOutstanding
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Credits

Artist:Busterwood
Agency:Busterwood
Production:Busterwood
VFX:Busterwood

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:France
City:Paris
Date posted:July 29, 2025
Source:Instagram