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Paramount Liam Neeson Splits in Between Pillars

FOOH Impact Score:

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Credits

Brand: Paramount Pictures

Agency: Busterwood

Production Company: Busterwood

VFX: Busterwood

Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effects / Animations: Large Objects, Banner, Cloth

Surroundings: Pont Alexandre III, Bridge

Date posted: July 29, 2025

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In this Paramount faux ooh ad, the scene opens on Pont Alexandre III bridge in Paris, viewed from inside a moving car, where a dynamic standee of Liam Neeson in a sleek suit is comically doing a split between two iconic stone pillars while gripping a pistol in one hand and a police badge in the other. The ad humorously reimagines the historic Parisian landmark with a clear depiction of Neeson as the face of a new comedic cop reboot, as a bold pink banner dramatically unveils the film title and tagline between his legs. A captivating piece that masterfully blends fun with a distinctive promotion for The Naked Gun, hitting cinemas on August 13, 2025.

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