Paramount Pictures Gladiator Helmet Subway Door
Impressive
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This Paramount Pictures fake out of home ad begins with a woman walking along a subway platform in France as a train approaches. This moment cleverly highlights the impactful nature of the promotion as a giant gladiator helmet is revealed to be attached to the side of the train, capturing everyone's attention. As the train comes to a stop, the helmet dramatically opens, transforming into the train’s door, allowing passengers to exit and board in a unique and unexpected spectacle. As a perfect blend of engaging storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting Gladiator II now playing in theaters.
