MCM Handbag Slides on Counter

This MCM Worldwide FOOH campaign begins with a vibrant view of a boutique styled like a candy shop called “MCM Candy,” its storefront bathed in shades of pink and dotted with colorful accents. This moment cleverly highlights the versatility of the product in unexpected situations as the camera zooms through displays of bags and purses until a pink handbag gracefully slides into frame across the counter, showcasing its distinctive soft pink Visetos design as the centerpiece of the scene. As a perfect blend of resonant storytelling and creative product integration, the computer generated graphics enhancement is designed for inspiring consumers to carry MCM everywhere—from daytime outings to nights out.