MAUVAIS Two-piece Outfits Delivered by Drones

In this Mauvais FOOH ad, a sweeping aerial view of London reveals drones effortlessly gliding above the city streets, each carrying a hanger displaying two-piece outfits in bold colours. The scene unfolds as three sets of coordinated outfits float high above bustling pedestrians, announcing the arrival of Mauvais’s first pop-up store in Central London from April 18–20. With a memorable use of computer generated imagery, this Mauvais fashion concept FOOH ad transforms the familiar cityscape into a dynamic, relatable spectacle, highlighting Mauvais’s bold entrance into live retail with its debut store event.