White & Co Real Estate Giant Monopoly Board

White & Co Real Estate Monopoly Board

This fake out of home ad for White & Co Real Estate opens with a view of the Dubai skyline, featuring the Burj Khalifa. The camera descends to reveal a giant Monopoly board with oversized dice rolling across it. A giant Mr. Monopoly emerges from the Burj Khalifa, greets the viewer, and two red houses appear on the board. He then walks across the board, plants the UAE flag on the “Income Tax Pay £4,000” square while gesturing no, and points to an Emirates airplane towing a White & Co Real Estate banner.

Mr. Monopoly then walks away as two "SOLD" stamps, branded White & Co Real Estate, land on the red houses. Monopoly money confetti rains down, with a close-up bill revealing the brand. The background fades to black, and the glowing White & Co Real Estate logo appears. The ad uses augmented reality to transform the familiar Monopoly world and Dubai skyline, highlighting Dubai’s opportunity-driven lifestyle with no income tax and strong relocation support, and White & Co Real Estate’s mission to inspire relocation to Dubai for better opportunities and financial benefits.

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Metadata

Work Type: FOOH
Brand Industry:Services
City:Dubai
Date posted:March 24, 2025
Source:Instagram