Bolt Living Room Furniture Circles Roundabout

Oversized Couch Rolls Through City Roundabout

This CGI campaign for Bolt begins with a calm view of a city roundabout. An oversized green couch slowly rolls into frame, transforming the familiar traffic scene. It is soon joined by a giant lamp, huge bedroom slippers, a table with a white tablecloth and vase, a plant, and a chair.

All these items circle the roundabout together, turning the roadway into a moving living room. The scene is anchored by a green sign on the pavement that reads “Bolt pick up & drop off point.” This CGI enhancement promotes Bolt’s mission to make cities feel more comfortable and less dominated by cars, reinforcing the idea of a more welcoming city experience.

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Credits

Brand:Bolt

Metadata

Work Type: FOOH
Brand Industry:Services
Date posted:September 25, 2023
Source:Instagram