Chevrolet Car Goes Transported Through Portal

Chevrolet Equinox OnStar: Portal Adventure

This Chevrolet faux OOH ad features two individuals cruising in a car that unexpectedly slips through a portal, jumping between dimensions before landing in a bustling city. The scene highlights Chevrolet’s Equinox OnStar technology as the central element.

The camera focuses on the faces of the creators from Guio, who share a high five. The tone then shifts to a close-up of a phone displaying the Chevrolet app with a nearly empty fuel gauge. Lightning crackles in a dark, rainy sky, cutting to a Chevrolet Equinox parked on a wet city street as the phone screen shows zero fuel. A glowing “Continue” prompt appears, and the worried creators stare ahead. The film concludes with “Guio,” the Chevrolet logo, and the OnStar badge on a black, spark-speckled background, positioning OnStar as a dependable backup when fuel runs out.

Through creative CGI effects, this Chevrolet Equinox OnStar faux OOH ad transforms a common refueling issue into a fresh, relatable spectacle, showcasing OnStar as a reliable companion in unexpected situations.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Chevrolet

Metadata

Work Type: FOOH
Brand Industry:Automotive
Date posted:January 4, 2024
Source:Instagram