Škoda Auto Colorful Clay Transforms Into Car

This faux out-of-home advertisement for Škoda Auto begins with two hands releasing a ball of colourful clay dough, composed of many smaller pieces, into the air. The clay fragments float above the courtyard in front of the Duomo di Milano, gradually forming a bright Škoda car. This moment highlights the brand’s focus on design and creativity.

The newly formed vehicle lands and speeds off through the streets of Milan, passing a tram and crowds on the sidewalk who capture photos and videos. Text overlays announce “Milan Design Week 2026” and “21st to 26th April”. The car then parks in front of the Palazzo del Senato under the closing message “see you there.”

This CGI enhancement promotes Škoda Auto’s presence at Milan Design Week 2026, reinforcing its commitment to contemporary design and urban mobility through innovative storytelling and engaging product integration.