KIES Motorsports BMW Assembles From Button Touch

This KIES Motorsports CGI video opens on a man sitting alone on a metal bench on a quiet street. Next to him, a metallic BMW button is embedded in the bench. He presses the button, which then retracts and morphs into a sleek steering wheel. The wheel drops onto the pavement, pulsing with a glowing BMW logo.

This action triggers the dynamic assembly of a BMW car, building from back to front. Tyres, bumper, and other components smoothly assemble. The steering wheel then rolls into the completed vehicle and locks into place as the driver-side door swings open.

Through distinctive computer-generated graphics, this KIES Motorsports digital advertisement transforms an everyday bench into a captivating spectacle, showcasing BMW’s exquisite design and attention to detail.