KIES Motorsports BMW Assembles From Button Touch

In this KIES Motorsports CGI video, a man sits alone on a metal bench along a quiet street, next to a metallic BMW button embedded in the bench. The scene unfolds as he presses the button, initiating a transformation where the button retracts and morphs into a sleek steering wheel that drops onto the pavement and pulses with the glowing BMW logo, triggering a dynamic build-up of the car from back to front—tires, bumper, and other components assemble smoothly until the steering wheel rolls into the completed vehicle and locks in as the driver-side door swings open. With a distinctive use of computer generated graphics, this KIES Motorsports digital ad transforms an everyday bench into a captivating spectacle, highlighting BMW’s exquisite design and attention to detail.