BMW Toy Car Transforms into a Racing Car
BMW Toy Car Transforms into Racing Car
This CGI video features a man throwing a toy car onto the ground against the backdrop of Dubai’s skyline. The toy car triggers a glowing green holographic 3D model of a BMW M1 chassis, which then assembles into a full-sized vehicle. The car performs a burnout before speeding off to join a race.
The video uses computer-generated imagery to integrate global architectural landmarks such as the Oriental Pearl Tower, Shanghai World Financial Center, Burj Khalifa, Frauenkirche Dresden, and Galata Tower. This visual journey highlights BMW’s engineering excellence and global innovation.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
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