FOOH Impact Score:
Outstanding
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In this BMW cgi video, a man hurls a toy car onto the ground in a wide-open space, with Dubai’s futuristic skyline setting the stage for this transformation. The scene unfolds as the tiny car triggers a glowing green holographic 3D model of the BMW M1 chassis, which gradually assembles itself into a full-sized vehicle, poised and real, burning out in a sudden burst before speeding forward to join a dynamic race. With a captivating use of computer generated imagery, this BMW performance car cgi video transforms global architectural landmarks like the Oriental Pearl Tower, Shanghai World Financial Center, Burj Khalifa, Frauenkirche Dresden, and Galata Tower into a unified, modern visual journey, highlighting BMW’s celebration of engineering excellence and global innovation.