KitKat Boss Emerges From Giant Phone
Boss Steps Out of Phone
This KitKat CGI campaign opens with Sean Lee on a bench as a giant phone slides into view, displaying a WhatsApp chat from his “Boss.” The boss then steps out of the screen holding a coffee mug, as message icons and notifications pile up around Sean, with one hitting his face with a “Why so late?” prompt.
A close-up shows Sean snapping a KitKat bar, biting and chewing it. This instantly makes the boss and all the stressful notifications vanish, with the mug dropping to the ground. Sean leans back, relaxed and smiling with his KitKat.
The screen then cuts to a bold red background with the line, “Have a break, have a KitKat,” reinforcing the message that pausing for yourself is essential and a better break is possible with KitKat.
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Credits
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