Nescafé Towers Open to Reveal Giant Coffee Bottles

This Nescafé mixed reality ad features the new Espresso Concentrate range. The video opens on a wide view of the Petronas Twin Towers, where the middle sections of both towers glide apart to reveal two Nescafé bottles: one Espresso Concentrate Sweet Vanilla Latte and one Espresso Concentrate Black. A cool mist gently flows from the openings.

A text overlay appears saying “There’s a New Hack for Iced Coffee.” A giant hand then reaches in, grabs the Sweet Vanilla bottle, and the camera zooms in as the hand sets it down on a countertop next to a bottle of milk and a glass filled with ice cubes. Another on-screen line reads “Just pour it over milk and ice,” showcasing Nescafé’s simple new method for making iced coffee at home.

Using distinctive computer-generated graphics, this Nescafé mixed reality ad transforms an iconic city skyline into an engaging product showcase.