Maybelline Jars Flow Through Clear Tubes at DM
Maybelline Cloudtopia Jars at DM
This Maybelline New York FOOH ad transforms a DM store facade into a purple storefront. Giant Cloudtopia cheek and lip mousse jars are featured, alongside a billboard of jars on a conveyor belt set within pink clouds. The ad humorously reimagines the familiar retail building with a dynamic installation where clear tubes pump the mousse and deliver real-sized products to shoppers.
The ad positions Cloudtopia as a makeup essential flowing from a brand world into customers’ hands. The camera follows the moving jars, highlights the Maybelline New York logo, and focuses on a woman selecting Cloudtopia. This showcases its airy texture, vivid shades, matte finish, and long-lasting wear, available at DM.
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FOOH Impact ScoreSolid
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Artist:DEPARTD
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