BMW X3 Interactive UI Transforms Car

This BMW faux OOH ad opens with a silver BMW X3 parked on smooth pavement before a multi-level architectural backdrop. Floating interface options appear above the car, labelled “choose car.” The BMW X3 xDrive20d is initially selected at the centre, prompting the camera to zoom in as options slide right. The vehicle seamlessly transforms into a blue BMW X3 330e xDrive plug-in hybrid, briefly flickers back to silver, then settles on the blue model before options vanish.

The camera then focuses on the wheels, where a new “choose wheel” interface appears, offering different rim designs. The view shifts to a close-up of the rear, where an upgrade prompt explains that selecting a higher model will change all previous choices. Once confirmed, the car instantly morphs into a fire red BMW X3 M50. The camera pulls back to reveal a final “test drive” option with a choice to return or proceed.

When “yes” is selected, the red X3 accelerates smoothly away. This augmented reality enhancement is designed to inspire drivers to explore and book their own customised X3 experience, highlighting the versatility of configuring a personalised BMW X3.