FOOH Impact Score:
Outstanding
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In this BMW faux ooh ad, a sleek personal office setup comes to life as a purple BMW M2 Coupé races out of a laptop screen with captivating computer generated imagery. The ad dramatically reimagines a typical workspace into a dynamic racetrack for BMW’s signature vehicles, featuring a green M3, red i5 M60, and black XM drifting across the desk in seamless succession. A memorable campaign that masterfully blends creativity and motion with BMW’s premium identity now arriving at select dealerships.