Netflix Water Splash from Billboard onto Street

Imagine a giant billboard in Times Square suddenly turning into the entrance to the Grand Line. That’s the viral premise of this Netflix mixed reality ad featuring the live‑action One Piece adventure. The video unfolds as the scene opens on a 3D billboard above American Eagle Outfitters, its frame shaped like a ship’s viewing deck, when a lone straw hat suddenly flies toward the edge of the screen and is caught just in time by an outstretched hand; a ship then sails toward the billboard as Laboon, the colossal whale, emerges from behind it and opens its mouth, sending water surging outward as if it’s splashing into the real street below, revealing on the screen a One Piece promotion with the date March 10, before the camera tilts down to street level to show a pair of feet striding through the shallow water pooled on the pavement. Using innovative augmented reality, this Netflix mixed reality ad transforms Times Square into an engaging product showcase.