Netflix Water Splash from Billboard onto Street

This mixed reality advertisement for Netflix's live-action One Piece adventure transforms a 3D billboard above American Eagle Outfitters in Times Square. The billboard, framed like a ship’s viewing deck, shows a straw hat flying towards the edge, caught by an outstretched hand. A ship then sails towards the billboard.

Laboon, the colossal whale, emerges from behind the billboard, opening its mouth and sending a surge of water outwards, appearing to splash onto the street below. This reveals a One Piece promotion with the date March 10 on the screen. The camera then tilts down to street level, showing a pair of feet striding through shallow water pooled on the pavement.