Fronteira Da Ciência Brain on Glass of Beer
Fronteira Da Ciência: Brain on Beer
This FOOH CGI advertisement for Fronteira Da Ciência features a majestic view of Foz do Iguaçu Falls. From this scene, a glass of beer, stamped with 'PINT OF SCIENCE', rises.
The ad humorously reimagines Brazil’s natural wonder as a stage for knowledge. A brain wearing glasses and a fluttering Brazilian flag crowned above the brain are depicted, transforming a scenic icon into a symbol of public science engagement. This VFX piece blends creativity with a dynamic celebration of science in everyday life.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Roger Dourado
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