FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
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In this Fronteira Da Ciência captivating FOOH ad, a majestic view of Foz do Iguaçu Falls unfolds while a glass of beer stamped with 'PINT OF SCIENCE' rises from the scene. The ad humorously reimagines Brazil’s natural wonder as the stage for knowledge, featuring a brain wearing glasses and a fluttering Brazilian flag crowned above, turning a scenic icon into a symbol of public science engagement. A memorable VFX that masterfully blends creativity with a dynamic celebration of science in everyday life.
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