One Piece Ship Ascends Building Facade

This faux out-of-home (FOOH) advertisement for One Piece begins on a floodwater-filled city street. Cars are partially submerged and drift across the surface as the water dramatically flows in reverse.

The camera tracks the backward-moving water as it crawls up a building facade against gravity. The Thousand Sunny then unveils itself, sailing upward along the vertical surface as if climbing with a rope, rising toward a clear blue sky. The lens slowly zooms in to linger on the ship’s details.

This CGI enhancement is designed to promote the bold spirit and adventurous journey at the heart of the One Piece campaign, cleverly highlighting the courage and thrill of venturing into the Grand Line, echoing the perilous Reverse Mountain.