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Marina Bay Sands Race Track Emerges on River

FOOH Impact Score:

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Credits

Brand: Marina Bay Sands

Agency: Carbon TV Pte Ltd

Production Company: Carbon TV Pte Ltd

VFX: Carbon TV Pte Ltd

Sound: Carbon TV Pte Ltd

Metadata

Brand Industry: Travel & Hospitality

Country: Singapore

City: Singapore

Effects / Animations: Fluid & Splash, Complex Motion, Simple Motion, Rigid-Body, Morphing & Transformation, Large Objects

Surroundings: Marina Bay Sands, Rivers, Racing Track, Night Skies, Night

Date posted: September 16, 2024

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Imagine Marina Bay Sands turning into a race circuit launchpad overnight. That’s the distinctive premise of this Marina Bay Sands fake ooh ad featuring the Singapore Night Race 2024. The video unfolds as night descends over the luminous hotel, lights rhythmically flashing across its iconic towers like a performance, until suddenly they all shut off, leaving only three strong beams projected over the bay. As the water begins to ripple, a racetrack erupts from beneath the surface, transforming the calm river into a dynamic arena. The hotel re-illuminates in bold red, evoking a traffic light countdown, just before sleek sports cars storm the track in high-speed motion, echoing the thrill of the real race. Using engaging VFX, this Marina Bay Sands fake ooh ad transforms the cityscape into an unforgettable product showcase.

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