TV5 Giant Hockey Sticks Emerge From Billboard

This TV5 mixed reality ad transforms Helsinki's Asematunneli into a live hockey arena. The video opens inside the underground shopping passage connected to Rautatientori Metro Station and Helsinki Central Railway Station, where a large rectangular billboard with the TV5 logo is displayed. The screen switches to “U20,” then ripples and opens outward.

A giant hockey stick holding an oversized puck emerges from the display. As the camera pans right, a second giant hockey stick appears, and the two begin knocking the puck back and forth in the tunnel walkway. The puck then drops and rolls toward the camera, revealing the TV5 logo printed on its surface.

This campaign highlights the IIHF World U20 Championship, airing on TV5 and HBO Max from December 26 to January 5. Using computer-generated graphics, the ad transforms the commuter tunnel into an authentic product showcase.