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Pronto Shoes Giant Shoe Launches from Egypt to Dubai

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FOOH Impact Score

Solid

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Credits

Brands: Pronto Shoes, LoPronto

Agency: Red pepper films

VFX: Mosab sharef

Creative Director: Mosab sharef

Metadata

Brand Industry: Fashion & Apparel

Countries: UAE, Egypt

City: Dubai

Effects / Animations: Large Objects, Fire & Smoke, Floating & Flying Objects, Simple Motion, Complex Motion

Surroundings: City, Pyramids, Sky

Date posted: October 12, 2024

Source: Instagram

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This Pronto Shoes cgi campaign begins with a giant brown leather shoe standing in the middle of a desert beside a pyramid under a blue sky as a branded black van approaches. This moment cleverly highlights the brand’s bold arrival as the van labeled Pronto Shoes drives in, stops by the oversized shoe, and triggers openings on its side like rocket thrusters that ignite and launch it into the air, shaking the sandy ground and leaving smoke behind before the scene cuts to Dubai, where the shoe descends into a modern courtyard framed by the Burj Khalifa and lands firmly just as the same van passes through, briefly pausing to mark the product’s journey from Egypt to its new destination. As a perfect blend of innovative storytelling and authentic product integration, the CGI enhancement is designed for announcing Pronto Shoes’ expansion into Dubai with a strong visual statement.

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