MMC Red Jacket Floats Through the City Streets

MMC Red Jacket Floats Through City

This MMC FOOH ad features a towering building backdrop where a 3D metallic MMC logo emerges, floating mid-air. The logo rotates gracefully before shattering into shimmering fragments.

A massive red MMC jacket then appears on a bustling side street, seemingly carried by the wind. It lands softly on the ground before being gently lifted back into the air, drifting along the street with a rhythmic sway. The jacket briefly touches down and continues its journey through another street.

This engaging use of VFX promotes the brand’s puffer jacket, transforming a simple cityscape into a fresh, relatable spectacle and highlighting MMC’s creative approach to outdoor advertising.

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Credits

Brand:MMC

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Poland
City:Warsaw
Date posted:December 18, 2023
Source:Instagram