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MMC Red Jacket Floats Through the City Streets

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Credits

Brand: MMC

Agency / Production / VFX: Unknown

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In this MMC FOOH ad, a towering building serves as the backdrop as a 3D metallic MMC logo emerges, floating mid-air. The logo rotates gracefully before shattering into shimmering fragments like broken glass. The scene unfolds as a massive red MMC jacket appears on a bustling side street, seemingly carried by the wind. It lands softly on the ground before being gently lifted back into the air, drifting along the street with a rhythmic sway before briefly touching down and continuing its journey through another street, offering a unique promotion for the brand’s puffer jacket. With an Engaging use of VFX, this MMC FOOH ad transforms a simple cityscape into a fresh, relatable spectacle, highlighting MMC’s creative approach to outdoor advertising.

Metadata

Brand Industry: Retail & Fashion

Country: Poland

City: Warsaw

Effects / Animations: Large Objects, Floating Objects, Object Transformation, Object Animation, Cloth, Fracturing

Surroundings: Building, Street

Posted on December 18, 2023

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