FOOH Impact Score:
Improvable
Learn moreIn this MMC FOOH ad, a towering building serves as the backdrop as a 3D metallic MMC logo emerges, floating mid-air. The logo rotates gracefully before shattering into shimmering fragments like broken glass. The scene unfolds as a massive red MMC jacket appears on a bustling side street, seemingly carried by the wind. It lands softly on the ground before being gently lifted back into the air, drifting along the street with a rhythmic sway before briefly touching down and continuing its journey through another street, offering a unique promotion for the brand’s puffer jacket. With an Engaging use of VFX, this MMC FOOH ad transforms a simple cityscape into a fresh, relatable spectacle, highlighting MMC’s creative approach to outdoor advertising.
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