Adidas Footwear Starlings Formation
Staff Pick
Starlings Form Sneakers at Sunset
This Adidas fake out-of-home (FOOH) ad features a sweeping view of a flock of starlings. The birds move in fluid unison against a vivid pink and orange sunset, forming the sleek silhouette of Adidas sneakers to showcase the product’s unique lightness.
Thousands of birds create an unmistakable outline of the footwear mid-air, then drift apart in harmony, mimicking the shoe’s airy feel and effortless motion. This augmented reality ad transforms a natural phenomenon into a fresh, relatable spectacle, highlighting Adidas’s focus on motion, freedom, and design simplicity.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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