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Adidas Footwear Starlings Formation

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Learnings

  • Play with nature - amplify nature's wonders to tap into instinctual human attraction
  • Make us wait - for algorhythm friendly watch through

Credits

Brand: Adidas

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effect / Animation: Swarm & Particles

Surroundings: Skies, Starlings, Flocks, Sunsets

Date posted: September 12, 2023

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In this Adidas fake ooh ad, a sweeping view of a flock of starlings fills the sky as the birds move in fluid unison against a vivid pink and orange sunset, forming the sleek silhouette of Adidas sneakers to showcase the product’s unique lightness. The scene unfolds as thousands of birds create an unmistakable outline of the footwear mid-air, then drift apart in harmony, mimicking the shoe’s airy feel and effortless motion. With a captivating use of augmented reality, this Adidas footwear fake ooh ad transforms a natural phenomenon into a fresh, relatable spectacle, highlighting Adidas’s focus on motion, freedom, and design simplicity.

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